This world is rapidly evolving, and many things are becoming digital. So, it is a great thing to have a nice social media presence. If you are a person who wants to build a strong name or an individual who is the owner of a business and wants to build a good reputation for their company. There are plenty of social media platforms with not millions but billions of active users. Having a social media presence in these social media applications helps you to connect with a large number of audience and build national or international recognition.
However, growing in social media is not an easy task. You will need to work hard to get people to notice you and your brand. Here, in this comprehensive guide, we will provide you with all the useful information, like information about social media presence, some great strategies that will help boost your social media, and the amazing benefits that you will have from it. We will help you gain full knowledge about the social media presence.
“Your social media presence is part of your platform. In most cases, you will become known by the content you share..” – Germany Kent
What Is Social Media Presence?
Social media presence means making the brand visible to people on social media. There are various kinds of famous applications like Facebook, Instagram, X (formerly called Twitter), and many more. Making an account in these applications helps in making a presence and getting connected with a large number of audiences. This helps in making a strong community and building trust among people for the brand. Many people think that social media presence and social media marketing are the same thing. However, both of them are different, as social media marketing (SMM) helps in advertising their specific products, which helps in increasing sales. SMM is often called e-marketing and digital marketing.
Strategies For Growing Social Media Presence
Creating a social media presence is far more than just making an account and posting regular pictures. It requires lots of other things to increase your presence on social media. Below you will see some great strategies that will help you in growing your social media presence.
1. Understanding Your Target Audience
The first thing you need to do is to understand what kind of audience you want to target. On social media, there are many different kinds of people with different interests in things. To build a strong connection with people and make a community, you need to gather people who share the same interests. To do this, you need to make your content in such a way that it will be able to attract your targeted audience. You can create content that can be enlightening by sharing essential tips on specific topics that will be valuable in people’s lives, or you can create entertaining content that helps put a smile on your audience’s face. Making such engaging content will help you create a social media presence.
2. Developing A Strategic Plan
It is important to do something with proper planning. To build a social media presence, you need to make a smart strategy plan. There are multiple social media platforms like Facebook, Instagram, YouTube, and many others. Even though they share lots of similarities, each one of them is unique in their own way. To make a plan, you need to think about things like what kind of audiences you want, what category of content you are going to make, and what messages you want to deliver. Answering these basic questions will help you in crafting a great strategy for the growth of your social media presence. It will also make you clear about your strengths and weaknesses and the things you will need to work on.
3. Keep Up With Current Trends
On social media, there’s always some kind of trend going into the social media application, whether it is Instagram, Facebook, TikTok, or YouTube. If you want to grow your social media presence, then you need to make sure that you always keep an eye out for the things that are trending. These online trends change quite rapidly, and no trend lasts for more than a month. Some trends only go wild for just one week or one day. You need to go with the flow when it comes to trends; however, you also need to make sure that you are not just following the trends but also becoming a trendsetter. You should always remember that when you are doing a trend, you should make it genuine and not just because it is trending.
4. Create Tempting Content
It is one of the most important points for you to remember when you are trying to grow your social media presence. There are plenty of people in these social media applications who make content that is a total waste. Sometimes even the most cringe content gets in trend. However, you need to make sure that you do not follow these types of trends and only make good content that will be able to grab people’s attention, as your content should be both interesting and informative. This will help you stand out of the crowd, and your audience will be tempted by your content. When you make attractive and enjoyable content, you then attract an audience that shares similar interests.
5. Consistency Is Key
When you start your journey to make a presence on social media, then do not think that from day one you will start getting a good response. Always remember that every good thing takes some time, but you need to be consistent. Posting regularly is one of the most important things, so whether you are getting very little or no response, you should not quit to take a break from constant posting. This helps you gain many followers when they see that there is a fresh post about something interesting every single day. In addition, make sure that you use proper hashtags, as they help categorise your content, and the algorithm shows your content to the people who often use those types of hashtags.
6. Maintain An Active Presence
When a person wants to create a social media presence, then they need to make sure that first they maintain an active presence on the social media applications. This does not mean that you just post regularly, but it also means that you should be actively responding to your audience. However, if you have multiple accounts on several applications, then being active on every one of them at the same time is practically impossible. So, it is best if you make a schedule by which it will be easy for you to maintain an active presence on all the social media applications. Being active also helps in holding the interest of your audience. You can also use social media management tools, as there are plenty of them available.
7. Build Connections With Your Audience
Building a connection with your audience is another one of the most important things for you to do when you are trying to build a social media presence. After all, the whole point of using social media is for you to be social. There will be a bunch of people who will comment on the things you post, and if they like the things that you are doing, then they will try to contact you by dropping a message. You have to try your best to respond to your follower’s comments and messages, as it will not only make them happy, but this little thing helps in building a strong connection. Try to build a relationship with your audience on a much deeper and more personal level. This is a simple task, but it lets you have lots of loyal followers.
8. Track Your Engagement And Strategy
Lastly, it is very important for you to keep track of your engagements. Most highly reputed applications like Instagram and YouTube have an inbuilt tool that lets you see the insights and reports of your account. You need to make sure that you check it every week to see how well the strategies have been working out for you. This tool gives you full information about new followers or subscribers, likes, comments, and other kinds of engagements. If you are not getting the result that you want, then this report will also help to identify the mistakes that you are making and fix them by modifying the strategy. Always remember that the world of social media is constantly changing, so with the passing of time you will also need to upgrade your strategy.
Benefits Of Building A Social Media Presence
Building a social media presence is not an easy thing to do, which makes a person wonder why anyone should put so much effort into it. The answer is that it has many amazing benefits that a person can get from it.
- It helps you from spending lots of money on advertising your brand. You can easily create content and share it on your page and only need to pay a little amount for running the advertisements in social media applications.
- Social media presence gives you the power to reach a wide range of audiences by simply using social media applications in the right way.
- When you get lots of followers, then you can even also advertise products of other brands by collaborating with them in return for getting paid.
- There are a bunch of people who are working social media to build a brand and taking advantage of it. So, if you are not using it, then you are missing out on the amazing benefits of it.
- You can also collaborate with other famous influencers on social media, as this will help both of you gain new followers and build new connections.
Final Thoughts
In this rapidly changing world, everything is upgrading pretty quickly. To keep up with the world, you need to have a strong online presence. Here, you have learned about what social media presence means and the amazing strategies that you can use to grow your presence on social media applications and take amazing advantage of it. It is important to remember that by having a good social media presence, you get the power to bring about change in the world. You can build a strong community of like-minded people, and together you can make a difference.
Frequently Asked Questions
The top 10 biggest social media applications are
| 3.08 Billion monthly active users | |
| YouTube | 2.50 Billion monthly active users |
| 2 Billion monthly active users | |
| 2 Billion monthly active users | |
| TikTok | 1 Billion monthly active users |
| 1.27 Billion total users | |
| Facebook Messenger | 1.01 Billion monthly active users |
| Telegram | 1.57 Billion total users |
| Snapchat | 415 Million daily active users |
| Douyin | 749 Million daily active users |